Browse open roles from UK brands and agencies hiring presenters for TikTok Shop livestreams, and apply directly with a self-tape.
TikTok Shop hosts run live shoppable streams inside the TikTok app — showing products on camera, talking through what they do, running flash deals, and reacting to comments and questions from viewers in real time. The pace is fast: TikTok's algorithm rewards energy and engagement, so hosts are usually working a mix of intros, product demos, and calls to action to buy, often cycling through several products an hour.
Most roles are posted by the brand itself or by an agency running TikTok Shop live for several brands. Some job-seekers search for these as “TikTok Shop casting calls” — that's a fair way to think of a Live Talent listing: a brand posts the role, presenters apply with a short video of themselves presenting, and the brand reviews tapes directly.
No prior live shopping experience is required for most listings. Presenting, hosting, acting, or sales experience all transfer well — brands are mostly looking for someone comfortable talking to a camera and holding attention for a full shift.
TikTok Shop hosts are typically paid an hourly rate, and some roles add commission on sales generated during the stream. Rates vary by brand, experience, and stream length, so “how much do TikTok Shop hosts make” doesn't have one fixed answer — it's set per listing, and each job posting on Live Talent states its own pay.
Hourly rates range anywhere from £20-£80+ depending on the brand or agency you work with.
Live Talent is a job board, not a talent agency — it doesn't manage presenters or place them in roles on their behalf. It's where brands and agencies post TikTok Shop live host roles and presenters apply directly.
To apply, a presenter submits a short video self-tape showing themselves presenting — this is the main thing brands look at when shortlisting. From there, interviews, scheduling, and any booking details happen directly between the presenter and the brand, off-platform.
There's no need to already have TikTok Shop live host experience to apply. Brands are used to onboarding new hosts and will typically walk through platform-specific expectations once someone is booked.
A tech/electronics brand I'm working with is after a presenter for their TikTok Shop lives. TikTok moves fast, so they need someone with good energy who can demo products on the fly and keep people watching rather than scrolling past. Doesn't need to be a tech specialist, just quick on their feet and comfortable thinking out loud on camera. London-based, as it's shot in person. Any TikTok Shop or TikTok Live experience is a bonus but not required. Roughly 6 hours a week, £30–£60/hr depending on experience. Get in touch if you'd like to be considered.
ADMIN · London · 3 weeks ago
A wellness/supplements brand I'm recruiting for is looking for a presenter for their TikTok Shop lives. This one's less about hype and more about coming across as genuinely credible — you're talking people through supplements and routines, so it helps if you're actually into wellness and can speak about it without sounding like you're reading off a script. London-based for in-person shoots. Live shopping experience is a plus but not essential if you've got the right tone on camera. 6 hours a week, £30–£60/hr depending on experience. Get in touch if this is you.
ADMIN · London · 3 weeks ago
Recruiting for a beauty brand that wants a presenter for their TikTok Shop lives. You'll be applying and talking through products on camera — skincare, makeup, that kind of thing — so you need to actually be into beauty and comfortable demoing products while chatting naturally with whoever's watching. Based in London for in-person shoots. Open to any gender for this one — what matters most is that you know the products and come across as genuine on camera, not that you tick a specific box. About 6 hours a week, £30–£60/hr depending on experience. Let me know if you're interested.
ADMIN · London · 3 weeks ago
📍Miami, Hialeah · 💰 $30–$60/hr + performance bonus We're hiring an on-camera TikTok LIVE host to become the voice and face of our brand during daily LIVE sessions. This isn't an "influencer collab." It's a real, in-house spokesperson role — someone who can hold attention, educate, entertain, and sell with integrity while representing what we stand for: strength, performance, longevity, discipline, and real health. If you're confident, can talk to anyone, explain supplements simply, and keep energy high for hours… this is for you. 🎯 What You'll Do Host TikTok LIVE sessions from our Hialeah warehouse (typically 1–3 hours/session) Explain products and benefits in a clear, confident, conversational way (with approved talking points) Engage the chat: answer questions, handle objections, keep momentum, create "can't look away" flow Drive conversions during LIVE: promos, bundles, featured products, launches Occasionally record short-form content to support LIVE promos (optional / secondary) Work with marketing to iterate talking points, offers, and winning LIVE formats 🚫 What This Role Is NOT You won't be editing videos You won't be managing the TikTok account You won't be posting on personal channels You won't be writing long scripts Your job is simple: show up, go live, perform, and represent the brand like a pro. 💪 The Persona We're Looking For You naturally embody our customer: ✅ Strong / fit / athletic ✅ Cares about health, longevity, performance, and discipline ✅ Comfortable talking about routines, training, habits, supplements, and self-improvement ✅ "Trusted coach / big-sibling energy" — confident, not cringe Style: clean, confident, conversational, educational, entertaining. Think company insider who actually lives the lifestyle. 🧠 You're a Great Fit If You Have… Strong on-camera presence (TikTok LIVE experience is a HUGE plus) Clear, fluent spoken English, great pacing, and the ability to think on your feet High energy and stamina (you can carry a room for hours) Natural sales instinct without being pushy Genuine interest in supplements / fitness / longevity (you don't need to be a scientist — just real and coachable) Based in Miami and able to work on-site in Brickell consistently 📍 Reliable, punctual, disciplined — this is a performance role, and consistency matters 🎁 What We Offer 💰 $30–$60/hr, based on experience, plus performance bonus potential 🌴 Annual company trips and team events 📈 Clear path to lead spokesperson as LIVE scales 🚀 Fast-growing brand with serious momentum 🎬 Real exposure to high-level marketing and offer testing
ADMIN · Florida · 1 month ago
TikTok Shop hosts are typically paid an hourly rate, sometimes with commission on sales made during the stream, and pay varies by brand and role. Hourly rates range anywhere from £20-£80+ depending on the brand or agency you work with.
Apply to a TikTok Shop live host role with a short video self-tape showing yourself presenting — that's the main thing brands review when shortlisting. No TikTok Shop-specific experience is usually required; presenting, hosting, acting, or sales experience all count.
TikTok Shop streams happen from wherever the presenter is set up, so most roles aren't location-restricted in the way in-store jobs are, though some brands do prefer local presenters for in-person or studio shoots. Check each listing's location details, since requirements vary by brand.
A TikTok Shop live host casting call is simply a brand or agency advertising an open presenting role and asking for a video self-tape from interested applicants. On Live Talent, this is how every TikTok Shop role works: a brand posts it, and presenters apply directly with a self-tape.
No prior TikTok Shop or live shopping experience is required for most roles. Presenting, acting, hosting, and sales experience all transfer well, and brands typically brief new hosts on product and platform specifics after booking.
A typical shift runs 1–3 hours and involves an intro, product demos, live audience questions, and calls to action to buy, often repeated across several products. Hosts need to keep energy up throughout since TikTok's live algorithm responds to sustained engagement.