Browse open roles from UK brands and agencies hiring presenters for TikTok Shop livestreams, and apply directly with a self-tape.
TikTok Shop hosts run live shoppable streams inside the TikTok app — showing products on camera, talking through what they do, running flash deals, and reacting to comments and questions from viewers in real time. The pace is fast: TikTok's algorithm rewards energy and engagement, so hosts are usually working a mix of intros, product demos, and calls to action to buy, often cycling through several products an hour.
Most roles are posted by the brand itself or by an agency running TikTok Shop live for several brands. Some job-seekers search for these as “TikTok Shop casting calls” — that's a fair way to think of a Live Talent listing: a brand posts the role, presenters apply with a short video of themselves presenting, and the brand reviews tapes directly.
No prior live shopping experience is required for most listings. Presenting, hosting, acting, or sales experience all transfer well — brands are mostly looking for someone comfortable talking to a camera and holding attention for a full shift.
TikTok Shop hosts are typically paid an hourly rate, and some roles add commission on sales generated during the stream. Rates vary by brand, experience, and stream length, so “how much do TikTok Shop hosts make” doesn't have one fixed answer — it's set per listing, and each job posting on Live Talent states its own pay.
Hourly rates range anywhere from £20-£80+ depending on the brand or agency you work with.
Live Talent is a job board, not a talent agency — it doesn't manage presenters or place them in roles on their behalf. It's where brands and agencies post TikTok Shop live host roles and presenters apply directly.
To apply, a presenter submits a short video self-tape showing themselves presenting — this is the main thing brands look at when shortlisting. From there, interviews, scheduling, and any booking details happen directly between the presenter and the brand, off-platform.
There's no need to already have TikTok Shop live host experience to apply. Brands are used to onboarding new hosts and will typically walk through platform-specific expectations once someone is booked.
TikTok Shop hosts are typically paid an hourly rate, sometimes with commission on sales made during the stream, and pay varies by brand and role. Hourly rates range anywhere from £20-£80+ depending on the brand or agency you work with.
Apply to a TikTok Shop live host role with a short video self-tape showing yourself presenting — that's the main thing brands review when shortlisting. No TikTok Shop-specific experience is usually required; presenting, hosting, acting, or sales experience all count.
TikTok Shop streams happen from wherever the presenter is set up, so most roles aren't location-restricted in the way in-store jobs are, though some brands do prefer local presenters for in-person or studio shoots. Check each listing's location details, since requirements vary by brand.
A TikTok Shop live host casting call is simply a brand or agency advertising an open presenting role and asking for a video self-tape from interested applicants. On Live Talent, this is how every TikTok Shop role works: a brand posts it, and presenters apply directly with a self-tape.
No prior TikTok Shop or live shopping experience is required for most roles. Presenting, acting, hosting, and sales experience all transfer well, and brands typically brief new hosts on product and platform specifics after booking.
A typical shift runs 1–3 hours and involves an intro, product demos, live audience questions, and calls to action to buy, often repeated across several products. Hosts need to keep energy up throughout since TikTok's live algorithm responds to sustained engagement.